If you want to elevate your branding game, it’s wise to create personalized GIFs. You can also use them instead of videos as readers often skip them because they’re more time-consuming.įor instance, here is an animated GIF from Moosend, showing snapshots of our Custom Report feature that can easily fit a promotional email to customers:
Want to showcase a new product or describe a process to customers? Then GIFs are an excellent resource to achieve this. If you want to ensure that your animated emails will bring you maximum results, here are some great tips for you: 1. So sign up for a Moosend account today and get a quick tour of our great features if you want to see it for yourself. Once you step into the newsletter editor to create your campaign, click inside the template and go to Image Picker.įrom there, you can upload your favorite creative element straight from GIPHY or insert your own GIF from the other available options, such as Local Files. With Moosend, this process becomes a piece of cake. Most email marketing services enable you to send animated GIFs to subscribers en masse, whether they are promotional or transactional emails.
How To Compose An Animated GIF Email With Moosend If they start receiving more exciting content from you, they are likely to continue opening your emails and convert down the line.Īnd remember, even plainer GIFs can do the trick. They are easy to process and can add a cheerful tone to their rather dull-looking mailbox. Overall, GIFs can become very engaging for your audience. This way, you also avoid embedding videos that don’t receive much engagement after all. So except for branding purposes, you can also use GIFs to describe more complex concepts to your readers regarding your services. Imagine how powerful your marketing storytelling can become if those images are animated. You’ve probably heard that a picture is worth a thousand words. Want a great example to get inspired? Here’s one from Brain.fm: Plus, custom-made GIFs can boost your branding efforts even more. For example, if you want to show that your company embraces fun and creativity, share a GIF that will cheer your readers up. Showcase your Brand IdentityĪdding GIF images in your emails can highlight your brand personality and even show your values and goals to readers, combined with the appropriate email copy. So if you want to give a fresh style to your email design, animated GIFs are great to start with. It’s best to test the email for certain providers to avoid delivering a poor experience to your customers. Keep in mind that there are several versions from Outlook 2007 onwards that don’t display animated GIFs. Step 4: If you want to resize the GIF, click on it and hit Send when you’re ready to roll. Step 3: If you want to include an external GIF, go to Get Add-Ins and integrate the platform you wish, for example, Gfycat. Copying and pasting the GIF can work, too. Step 2: Click on Insert Images Inline at the bottom to add your GIF from your PC. Step 1: Go to New Message and craft your email. Once you’ve completed your messaging, hit Send.
Step 4: Right-click on the GIF to resize if needed inside the body of the email. Also, you can embed it through Web Address in the form of a URL address if you’ve obtained the GIF from an online source. Step 3: Add a GIF straight from your device through the Photos or do it the drag-and-drop way via the Upload button. Step 2: When you’re ready to add the GIF, click Insert Photo from the options below. Step 1: Compose your new email and move your cursor where you want to put the GIF. See which steps to follow – apart from the common “copy and paste” commands: Gmail Every email client has slightly different rules here, we’ll focus on Gmail and Outlook email, two of the most popular providers. Once you’ve found the perfect GIF for your email message, whether it’s custom-made or obtained by a platform like GIPHY, it’s time to insert it into your email provider. Try Moosend How To Insert A GIF Into An Email In Simple Steps Here, we’ll show you how to add GIFs in emails and some excellent practices to follow to amaze your customers!Īnd if you’re searching for an email marketing platform that makes adding GIFs to emails a piece of cake, go no further – you’re at the right place! Marketers increasingly use creative assets like GIFs, emojis, or online pictures to communicate with customers and partners via email or other channels like social media.
In short, GIFs (Graphical Interchange Format) are animated series of static images or videos playing in the loop. Learn how to insert GIFs into emails and catch your readers’ attention on the spot!
If you want to enhance your email marketing campaigns with unique, interactive content, there’s one easy way to do so.